2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated...
You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in order to get a different perspective on your marketing data through the...
View Article3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education
Plenty of changes have been made on both Google and Bing Ads in the last year as a result of enhanced campaigns. With a long list distractions and optimization ideas, let's focus on three simple...
View ArticleExcel VLOOKUP Basics & Top 5 Mistakes Rookies Make
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the...
View Article4 Keyword Strategies for Squeezing Performance From Broad Match
Learn the latest Bing Ads broad match data, as well as how to use negative keyword lists to save yourself time and money; refine by intent, brand, or key product attributes; prevent "click bleed"...
View ArticleBreak-Even CPC & Simple Landing Page Testing
Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest...
View ArticleFinancial Services PPC Ads: Words That Work [Study]
Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others - and to see if this varied...
View ArticleTop Keyword Combos for PPC Retail Ads During Back to School [Data]
The back-to-school and back-to-college retail audience spent an estimated $72.5 billion in 2013. Here's a look at how word choice in retail PPC ads during the back-to-school season (July 15 to...
View ArticleBing Ads 2014 Recap
In the past year, Bing has added features like product ads, auto-tagging and online insertion orders to make it easier to advertise on the network.
View ArticleBrand Terms: To Bid or Not to Bid? [Bing Ads Study]
A new study from Bing Ads explores the value of including your own brand terms in paid search marketing campaigns.
View Article24-Hour Breakdown of Searches on Black Friday and Cyber Monday
Bing Ads researchers dug into the data from the holiday shopping period in 2013 in order to help advertisers more accurately target their PPC ads to hit at exactly the right moment and drive more...
View ArticleYahoo Bing Network Audience Stats That Might Surprise You
The latest numbers from comScore on the Bing audience are available - and the stats just might surprise you.
View ArticleDon't Be a PPC Turkey: Last-Minute Tips for Your Campaigns
Before you leave the office to celebrate, take a few minutes to make sure your PPC campaigns are ready for the top three spending days of the year: Thanksgiving Day, Black Friday, and Cyber Monday.
View ArticleThe Search Experts Have Spoken: 2015 Predictions
We interviewed a number of search marketing experts to get their take on what 2015 holds for us.
View Article#10 Most Read Article of 2014: Excel VLOOKUP Basics & Top 5 Mistakes Rookies...
An Excel VLOOKUP can be your best friend. It can save you hours of work. Give this formula the information you have and it looks through a long list to return the information you need. Here's how the...
View Article2 Mindhacks to Keep Marketers From Losing Out
Turns out our brains can be tricked, and there are ways we as marketers can capitalize.
View ArticleSpy vs. Spy: 4 Tips to Use Auction Insights for Smarter PPC
Tracking and analyzing your PPC performance is critical, and you can't truly know how you're doing without an account analysis tool.
View ArticlePPC Budget Strategy 101
Here's how to simplify the components of driving more business, and a look at how we can control those pieces to maximize impact in order to get more leads for the same spend.
View Article6 Sins You're Committing on Bing Ads
A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty?
View ArticleThe Rise of Voice Search and Something You Can Do About It
As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But until then, there are clues we can use to be smarter about our marketing.
View Article5 Recent Updates from Bing Ads You Need to Know About
Universal Event Tracking and Shopping Campaigns are just two recent ad offerings from Bing, which now makes up 20 percent of the U.S. search share, according to comScore.
View ArticleUsing Third-Party Data for Smarter Digital Marketing Strategy
Besides the holidays, back-to-school shopping is when people spend the most money. For retailers, the first day of school, which varies by region, is one helpful bit of third-party data.
View Article
